Mark Mathson
Inbound marketer who helps brands get found online. Internet entrepreneur.
Marketing manager at FullQuota.
Blogging at Progress Forge.
Love spending time with family and friends, organizing or participating in service projects, and being active.
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Info
- Inbound Marketer, Marketing ManagerManagement Consulting | Great Falls, Montana Area, USSummary
With a career spanning both the worlds of technology and marketing, I’ve been an enterprise IT manager, marketing & business consultant, and entrepreneur - starting and running a marketing agency, as well as an Internet entrepreneur.
Driven by a GTD - get things done - mentality, I put my spirit and curious nature into everything I do.
I currently am working with FullQuota, a content marketing agency, to help businesses grow using inbound marketing to get found online, generate new leads, and increase sales.
Specialties:
Servant leadership, business strategy, team building, business systems, process building, technology, marketingExperience- Dec 2011 - PresentMarketing Manager, Top of the Funnel Programs / FullQuota
FullQuota is the #1 content marketing agency for technology companies. We offer turn-key inbound marketing programs engineered to help ISV’s, VARs, and Professional services firms generate website traffic and ensure their products and services get found online.
WE DO THAT BY:
1) Helping our customers understand their target buyers with detailed buyer persona profiles and content strategies customized to the unique interests and content preferences of their target buyer;
2) Providing completely turnkey content marketing programs that use uses high-quality, relevant and actionable content to:
- Generate website traffic and get found online;
- Convert website traffic into prospects; and
- Nurture those prospects into leads.3. Making it super easy for our customer’s target buyers to take action with insanely relevant websites, clear calls-to-action and compelling offers.
TO LEARN MORE go to www.FullQuota.com or call us at 1.855.317.5191.
Role & Team:
Inbound marketing manager leading top of the funnel inbound marketing team, focused on getting our clients found and generating new leads.
Development and growth of inbound marketing demand generation team including social engagement strategist, social media marketer, and SEO analyst.
* Drive awareness, traffic, and conversion.
* Increase visitors, subscribers, downloads, conversions, and social engagement. - Jan 2009 - Dec 2011Director of Marketing / Keenpath
Responsible for leadership and oversight in growth of Keenpath, an inbound marketing agency, and to ensure great client results and experiences.
Keenpath helped businesses grow and increase sales by getting found on the Internet, generating more leads and converting a higher percentage of leads into customers.
Highlights:
* Helped online Internet startup develop a turn-key inbound marketing strategy including SEO & SEM evaluation, content strategy, social media plan, and team resourcing.
* Guided an eCommerce retail project that drove an increase in revenue growth within the first year, and reduced advertising spending.
* Invited to be a speaker at several events, road shows, and workshops. Traveling presenter and consultant to several businesses and owners, sponsored by a Montana business development organization. - Aug 2007 - Aug 2010Internet Marketing Consultant / Management Consultant
Advise businesses and individuals on Internet marketing, website and blog design and management, search engine optimization, social media consulting and training.
Highlights:
* Helped a local retailer drive real walk-in foot traffic with creative email marketing campaigns. 10% overall conversion, versus typical 2% return they were getting with direct mail.
* Consulted a national professional services company that offers online career development software on their online marketing strategy.
* Invited to speak at several local marketing & business events. - Aug 2006 - Aug 2010Enterprise Server Administrator / Davidson Companies
Manage a combination of over 250 physical and virtual servers, ensuring stability and high availability. Coordinate functions and services, serving a user base of 1,100. Assist with budget decisions and develop plans for allocation of technology spending.
Well versed in virtualization, messaging, compliance, SAN information storage and security best practices. Design, procure, and maintain multiple clusters providing virtual server consolidation and fail over.
* Lead several cost saving initiatives, most notably driving a SaaS DNS management solution for network security and filtering that saved the firm several hundreds of thousands of dollars in the first year.
- Aug 2004 - Mar 2010Independent IT Consultant / OnForce
Execute a wide range of IT services contracted with service buyers. Maintain a service profile detailing capabilities and interests, and ratings by customers, based on my work completed through the OnForce platform.
* Developed taste and love for consulting and entrepreneurial venture through independent IT consulting.
* Completed both minor and major implementations for local businesses to large global enterprises and government organizations through OnForce partnership. - Apr 2005 - Aug 2006IT Help Desk Technician / Davidson Companies
Provided remarkable internal IT support. Procure and ship new hardware for remote branch locations, and support a wide variety of software applications and network management. Key player in inventory and asset tracking initiative.
* Promoted to Server Administrator, after track record of success.
- Jul 2004 - Apr 2005Help Desk Technician / N.E.W. Customer Service Companies, Inc
Deliver professional technical support to customers with service agreements for computers and peripherals. Strong focus on issue resolution, status reporting and exercising effective customer service skills.
* Rated top among techs.
* Developed a strong customer service skill-set, serving me to this day.
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Tweets
- 5 Social Media Sites That Should Be On Every Marketer’s Radar http://t.co/EymkddV2M1
- How To Upgrade Your ‘About Us’ Pages With User-Centered Design! http://t.co/49S3ARMjFD
- @buffer My pleasure! Good stuff. I agree whole heartedly.
- Why Do Web Designers Need To Pay More Attention To Typography? http://t.co/5S3W5sGRPt
- The origin of the 8 hour work day and why we should rethink it http://t.co/mklTxfLLAt via @buffer
- RT @FullQuota: @Leadspace says @FullQuota is one of 50 Top #B2B Marketing #Blogs! Awesome! Thank you! http://t.co/7jejg2QQ80
- 3 Strategic Marketing Conversation Starters http://t.co/jb3EsOUtPE
- @Time4Marketing Thanks for that RT!
- Facebook Finally Gets Hashtag Support http://t.co/agqbOxXHyu via @mashable
- 6 No-Nonsense Tips To Fuel Inbound Marketing Efforts With Fresh Content http://t.co/o0sBNqCZOj
- Is ‘Context Marketing’ The Next Evolution Of Inbound Marketing? http://t.co/h9QAvq4PH5
- 5 Smart Ways To Attract More Twitter Followers http://t.co/jDScjsSZaM
- What a beautiful day!
- 3 Keys To Grabbing Your Blog Readers With A Great Opening Line http://t.co/O1mtwEYPLR
- 6 Smart Tips For Using #Hashtags Responsibly http://t.co/FDaCyHEUIV
- Could ClickTale Touch Make Your Mobile Marketing Assets ‘Touchable’? http://t.co/GPVhY6Bypr
- Make it a great day!
- How Will Twitter’s Lead Generation Card Expand Social Media Marketing Opportunities http://t.co/Ea9ajg6Gvo
- 5 Ways Google Penguin 2.0 Will Impact Guest Blogging Practices http://t.co/4F6cWhPXIb
- RT @drewschug: Content Curation for Lead Nurturing http://t.co/7Bu78XVFqr
